Brand Newsroom 22: Is Your Content Marketing Influencing Executive Management?

Research from The Economist Group shows a big difference between how marketing departments are implementing content marketing strategies and what the C-Suite wants. Is your content marketing hitting the mark? Are you producing content to influence the way your executive team is making decisions? Are you creating content the C-Level wants to consume?

In the episode the team discusses how to engage with the budget holders. In 2015 there will be more content marketing created than ever before but is it the right type of content for the audience you’re trying to attract? Decision makers often speak a completely different language to your brand audience.

Nic Hayes, Sarah Mitchell and James Lush discuss how to engage with the influencers in their language and tell you what content you should be producing for top executives.

Links:

Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audience

New B2B Content Marketing Research: Focus on Documenting Your Strategy

Image credit: MKH Marketing

By Brand Newsroom| February 17th, 2015|Categories: Brand Newsroom|1 Comment

About the Author: Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.

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3 Big Take-Aways From Content Marketing World Sydney | Lush Digital Mar 19, 2022 at 10:03 am

[…] of the biggest stumbling blocks marketers face is gaining executive support for content marketing. This year we discovered that’s not the last hurdle to running a successful initiative. Nearly […]

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