Is quality or quantity more important to your brand when it comes to building an audience? Many organisations focus on growing the size of their audience, but neglect to consider the type of audience they are building.
This week Bobbi Mahlab and Roslyn Atkinson from Mahlab Media join the Brand Newsroom podcast to discuss how to build a quality community through content marketing. According to the guests, if a content marketing program is worth its salt, it will foster a sense of belonging, connectedness, passion and involvement within an audience.
