Brand Newsroom 56: Snowballing Social Media Crises

In the world of social media, posts from your private life are publicly accessible; with one quick Google search, your social media profiles can be linked to your company.

So what should you be wary of when posting online? This week, James Lush and Nic Hayes of the Brand Newsroom team discuss how social media activity of an individual can impact overall brand image. Do you know how to react when negative repercussions arise?

Links

Outrage sparked after Brisbane man with Down syndrome denied entry into JB Hi-Fi store
Why I hope the Eagles don’t make the AFL Grand Final
Victoria Milne’s post to JB Hifi Mt. Ommaney

By Brand Newsroom| October 6th, 2015|Categories: Brand Newsroom, Podcast|Comments Off

About the Author: Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.