Why checking your marketing for ‘privilege’ makes sense
Check your privilege. It’s a phrase you’ve probably heard over the past [...]
By Dan Hatch| 2016-10-18T12:10:15+00:00 August 30th, 2016|Categories: Content Marketing, Marketing, Online marketing|Comments Off on Why checking your marketing for ‘privilege’ makes sense
Check your privilege. It’s a phrase you’ve probably heard over the past [...]
By Dan Hatch| 2016-11-28T14:25:41+00:00 August 2nd, 2016|Categories: Brand Journalism, Interviewing|Comments Off on Interview techniques for tricky talent
Sometimes it’s like pulling teeth. You’ve got your questions, you know the [...]
By Dan Hatch| 2016-09-15T11:29:07+00:00 July 14th, 2016|Categories: Brand Journalism, Content Marketing|Comments Off on Journalistic principles add credibility to your content
OK, I know what you’re thinking: journalists don’t always have the best [...]
By Dan Hatch| 2016-09-15T13:20:58+00:00 June 7th, 2016|Categories: Brand Journalism, Writing|Comments Off on Why being reactive should be part of your strategy
Here’s something that’s probably missing from your editorial calendar: Adrenalin. In a [...]
By Dan Hatch| 2016-09-15T13:27:12+00:00 May 24th, 2016|Categories: Brand Journalism, Content Marketing, Writing|Comments Off on How to build your audience by adding editorial value
There’s a trick smart news organisations use to attract audiences away from [...]
By Dan Hatch| 2016-09-15T14:11:13+00:00 April 28th, 2016|Categories: Marketing, Writing|Comments Off on 7 Editorial Workflow Tips from Traditional Publishing
The newspaper industry began in earnest in the 1650s and ever since, [...]
By Dan Hatch| 2016-10-14T12:56:49+00:00 April 21st, 2016|Categories: Content Marketing, Media, Storytelling, Writing|Comments Off on How to generate article ideas like a journalist
There’s a weird thing that happens when you tell a stranger at [...]
By Dan Hatch| 2016-10-14T14:51:16+00:00 March 29th, 2016|Categories: Marketing|Comments Off on 7 Things that Could Be Costing You Free Publicity
Free earned media is a Holy Grail for brands, so why do [...]
By Dan Hatch| 2016-09-15T14:21:11+00:00 March 24th, 2016|Categories: Marketing|Comments Off on Turn your Out-of-Office into a marketing opportunity
The other day one of my colleagues had cause to email Jason [...]
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