Rethink how you’re selling content marketing
Do you struggle to explain content marketing to your colleagues? Although many [...]
7
07, 2016
5 Things Game of Thrones can teach us about content marketing
If your office is anything like ours, lunchtime conversations over the past [...]
14
06, 2016
Challenging your content marketing language
How are you speaking about content marketing to colleagues, friends and clients? [...]
12
05, 2016
Is your content marketing crossing the line?
Often when I explain to my friends and family what I do [...]
26
04, 2016
Content from your core values
What are the core values of your business? Part of effective communication [...]
17
03, 2016
Thought leadership in content marketing strategy
Late last year, business2community proclaimed 2016 was the year of ‘thought leadership [...]
3
03, 2016
The Positive Impact Guest Bloggers Make to Your Blog
Do you struggle to publish a blog post for your website every week? A key component of effective content marketing is maintaining consistency, yet consistently frequent posting can be a lot to manage for one person or even a team if you’re already busy. If you’re looking for help with blog writing, why not try using guest bloggers? […]
23
02, 2016
Decline in Hype Will Weed Out Phony Content Marketers
If you’ve been following content marketing news recently, you’ll know it isn’t [...]
28
01, 2016
Why Netflix is the Ultimate Content Marketer
Like many people around the globe, I’ve spent much of the past [...]
14
01, 2016
Updating your content marketing strategy in the new year
How long have you been working from the same content marketing strategy? Because of the effort it can take to create one, many businesses end up leaving their strategy for years without revamping it. This is contrary to the recommendation from the Content Marketing Institute to revisit your strategy often and give it a periodic tune-up. […]
