WA Ballet have a distinctive brand that conveys quality, hard work, determination, and artistic brilliance!
As much as they wanted to convey these qualities in their productions, budget was always an issue.
Lush recognised that one of their main sponsors, Woodside, had similar values and began work on a series that works for both WA Ballet and Woodside.
To us, this is a perfect win – the corporate and the arts sector collaborating for mutual benefit. It allows us to craft something beautiful with impact. To develop this partnership between the corporate and arts sector obviously makes good creative and commercial sense; but most importantly, it opens up the door for opportunity and that’s exciting!