Hello Andrea

Ernest Hemingway said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” If that resonates with you, you’re not alone. Every week we hear people grumble about their writing skills or those of their staff.

In an age where everyone writes and we’re all suffering from content overload, how well you get words on a page (or screen) makes a big difference in how well you and your company are perceived. Make no mistake; good writing translates into competitive advantage.

That’s why we’ve created a half-day Building Writing Champions workshop. Our next class is in the Lush office on Thursday, 26 February. We’re also happy to come your way and deliver to your whole team. You’ll get 10 hands-on exercises and work on your own writing projects. What could be better?

Keep writing and have a busy week!

Introducing: Building Writing Champions Workshop

Writing skills are critical to business performance, especially in this day of ‘content is king’. Whether you’re firing off dozens of emails every week, sending out newsletters, blogging or writing the text for your website, you’re a writer. If you didn’t train as a writer though, it can be a daunting task to effectively communicate to your customers and prospects.

Brand Newsroom #20: How PR is Changing in a Digital Age

Special guest Trevor Young, aka The PR Warrior, joins the Brand Newsroom team to lend his expertise to a discussion about where PR, content marketing and advertising are intersecting and where they’re not. 

Content Marketing: Using Animation to Tell Stories

Lush Senior Producer Lucy Helliwell shares excellent examples of how brands can use animation in the content marketing.

If you’ve never considered animation as part of your content mix, you’ll want to check out this post. 

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