Brand Newsroom #16: Building Authority vs. Being an Expert

Brand Newsroom #16: Building Authority vs. Being an Expert

Episode #16 of Brand Newsroom – In this episode we examine the difference between being an expert and being an authority in your field. Is it enough to know a lot about your area of expertise or is it essential to do more? Does the digital age make it easier or harder to be an expert?

Nic Hayes and Sarah Mitchell debate these points inspired by an article written by Trevor Young at Authority Partners titled, Why Building Authority is Vital to the Success of Your Reputation and Business.

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  • Reply

    Rochelle Masters

    Thanks LUSH! This is helpful to me pushing to develop a psychology brand in WA..

  • Reply

    Sarah Mitchell

    So glad you found value in the episode, Rochelle. We found the the distinction between building authority and being an expert fascinating.

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