Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories.
Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s big message? B2B doesn’t have to be “unsexy”.
“It’s not about the product; it’s about what the product makes possible,” he says.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Here are the links you might need
- Here’s an article of Cor’s called “make love, not content”.
On My Desk
- Cor recommended a music festival in Groningen, in the Netherlands.
- Sarah’s recommendation was the Brewer’s Dictionary of Phrase and Fable.
- James’s recommendation was a TED Talk by Rutger Bregman.
Have you heard the one about…
Recently James, Sarah and Nic had (a heated) discussion about whether brands should get involved in social issues.
And in this episode they took a close look at customer service as a marketing tool, with Chris Smoje of Dime Customer Service.