Brand Newsroom 135: What’s wrong with the media today

/Brand Newsroom 135: What’s wrong with the media today

Brand Newsroom 135: What’s wrong with the media today

BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take a deep dive into what’s going wrong with the media these days — from credibility, accountability, shrinking newsrooms and falling advertising revenues to fake news and “churnalism”.

 

Here are some key take-outs:

  • Shrinking advertising revenues have led to shrinking newsrooms and reduced quality.
  • The media is more polarized than ever. We really see this in the US where the laws were changed in the 80s to remove the requirement for balance.
  • Less well-resourced newsrooms mean there’s a lack of specialisation in journalism, making it harder for journalists to hold power to account.
  • Journalists are working very hard but they are under-resourced.
  • Media consumption has changed and the media hasn’t adapted.
  • News consumers are actively looking for quality news and they’re starting to show they’re willing to pay for it by subscribing to news services they like.

 

On My Desk

  • Sarah’s recommendation was Mic.
  • Dan’s recommendation was the Facebook page, Angry People in Local Newspapers.
  • Nic’s recommendation was to take the time out to meet other business owners and have a coffee. He’s doing two a week. The idea is to see if there’s a way to help each other’s businesses.

 

Have you heard the one about…

Recently James, Sarah and Nic took a close look at affordable marketing ideas for a start-up.

 

And here’s a discussion about the evasive communications tactics used by Donald Trump.

 

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By | 2017-07-19T21:43:15+00:00 April 12th, 2017|Categories: Brand Newsroom, Media|Comments Off on Brand Newsroom 135: What’s wrong with the media today

About the Author:

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.