Traditional Media

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23 03, 2016

Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

By | March 23rd, 2016|Categories: Blog, Brand Newsroom, Marketing, Podcast|Tags: , , , |Comments Off on Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

When major Australian newspaper publisher Fairfax Media announced it was cutting 120 [...]

20 01, 2016

Brand Newsroom 71: The Fate of Magazines

By | January 20th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 71: The Fate of Magazines

This week after 44 years of operation, staff at the Australian magazine, [...]

22 07, 2015

Brand Newsroom 45: Getting More Earned Media

By | July 22nd, 2015|Categories: Brand Newsroom, Media, Podcast, Video|Tags: , , |Comments Off on Brand Newsroom 45: Getting More Earned Media

When brands pursue content marketing, they usually focus on publishing through the [...]