Brand Newsroom 79: Stop the Sales v Marketing War
Sales and marketing are meant to be on the same team, so [...]
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12, 2014
Brand Journalism: Creating Content to Improve Sales
If you’ve been following the brand journalism debate, you’ll know a lot of wild claims are in play. A recent post on LinkedIn Pulse categorically stated brand journalism activity is only suitable for the upper reaches of the marketing funnel. It’s an amazing misperception because some of the most effective brand journalism is instrumental in closing business. […]
