PR

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20 04, 2017

How to manage a PR crisis: the 12 golden rules

By | April 20th, 2017|Categories: Branding, Business, PR|Tags: , , , , , , |Comments Off on How to manage a PR crisis: the 12 golden rules

You may have seen the incredible footage recently of the American physician [...]

18 10, 2016

How to avoid brand damage on social media

By | October 18th, 2016|Categories: Branding, Social Media|Tags: , , , , , |Comments Off on How to avoid brand damage on social media

What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on [...]

14 09, 2016

Brand Newsroom 105: The Trump versus Clinton marketing war

By | September 14th, 2016|Categories: Brand Newsroom, Marketing|Tags: , , , |Comments Off on Brand Newsroom 105: The Trump versus Clinton marketing war

The US Presidential race is well and truly under way, with Hillary [...]

17 08, 2016

Brand Newsroom 101: Dealing with PR Disasters (Lessons from Trump, Rio and Delta)

By | August 17th, 2016|Categories: Brand Newsroom, PR|Tags: , , |Comments Off on Brand Newsroom 101: Dealing with PR Disasters (Lessons from Trump, Rio and Delta)

After a week in which Rio Olympics diving pool turning green, the [...]

30 12, 2015

Brand Newsroom 68: Improving Your Business in 2016

By | December 30th, 2015|Categories: Brand Journalism, Brand Newsroom|Tags: , , , |Comments Off on Brand Newsroom 68: Improving Your Business in 2016

With 2015 nearly over, the Brand Newsroom team dedicate the last podcast of [...]

20 07, 2015

Distributing Content for Optimum Results

By | July 20th, 2015|Categories: Blog, Content Marketing|Tags: , , |4 Comments

How do you distribute your brand’s content? Distribution is a key element of the content marketing mix and a lot of brands struggle with it. What’s the point of creating content if nobody is listening, reading or watching? […]

7 07, 2015

Brand Newsroom 43: The Distribution Challenge

By | July 7th, 2015|Categories: Brand Newsroom, Podcast|Tags: , , |1 Comment

Many brands struggle with how to distribute their content once it’s developed. [...]

25 06, 2015

Content Marketing: Boosting Your PR Effectiveness

By | June 25th, 2015|Categories: Blog, Content Marketing|Tags: , |Comments Off on Content Marketing: Boosting Your PR Effectiveness

Can you think of a better partnership than PR and content marketing? We’re all facing insatiable demands for content, and PR is the perfect avenue to get your content in front of a wider audience. If this is true, why aren’t we getting better results from our PR efforts? […]

5 02, 2015

Brand Newsroom #20: How PR is Changing in a Digital Age

By | February 5th, 2015|Categories: Brand Newsroom, Podcast|Tags: , |Comments Off on Brand Newsroom #20: How PR is Changing in a Digital Age

Episode #20 of Brand Newsroom discusses how PR is changing in the [...]