measurement

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18 04, 2017

Here’s why lots of likes doesn’t equal business success

By | April 18th, 2017|Categories: Social Media|Tags: , , , , |Comments Off on Here’s why lots of likes doesn’t equal business success

TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests [...]

11 04, 2017

Measuring content effectiveness: A marketer’s guide

By | April 11th, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Measuring content effectiveness: A marketer’s guide

Over the past two years I’ve been principally involved in writing close [...]

13 01, 2016

Brand Newsroom 70: Content Marketing ROI

By | January 13th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 70: Content Marketing ROI

A common struggle of any content marketer is convincing traditionalists to see [...]