How to solve a content marketing conundrum
New research on the habits and successes of B2C marketers using content [...]
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10, 2015
New Research Shows B2C Content Marketing Charging Ahead
Content marketing is growing up according to new research released in the USA today. The B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America by Content Marketing Institute (CMI) and MarketingProfs shows B2C marketers are realizing a return on their investment. As a result, they’re dedicating more of their total marketing budget to content marketing, 32% on average, compared to 25% last year. […]
