Training & Consultancy

Project Brief After years of successfully using article marketing as a way to establish credibility and enhance authority in the USA tire industry, Tireweb Marketing wanted to create their own publication. Current industry media publications are focused on news and events. Tireweb recognised an opportunity to provide content to help tire business owners become [...]

Project Brief The biggest story in the world, missing Malaysian Airlines flight MH370 is also the biggest mystery. Dutch company Fugro, equipped with deepwater search vessels and subsea echosounding equipment, was called to the search for the missing MH370 in October 2014. Despite it's world-class expertise in subsea exploration, Fugro had little media training. How would Fugro handle the media [...]

Project Brief REEP is a new software product from Master Group, the company behind Agrimaster, an accounting software for the agricultural market. Master Group has been in business for more than 30 years and has a good market presence throughout Australia. Despite this, it needed to create awareness of REEP as a new product for [...]

Project Brief As part of an overall rebranding exercise, acQuire wanted to develop a more conversational tone of voice in all their sales and marketing communication including website copy, sales letters, and marketing brochures. Due to the success of that project, acQuire embarked on a content marketing strategy with the assistance of Lush Digital [...]

Project Brief Nulsen hired Lush to provide ongoing marketing and communications advice. As a Not for Profit (NFP) organisation, Nulsen has limited funds but is in an increasingly competitive space. An ongoing marketing strategy is essential to ensure success in the face of a constant battle for grants and funding. In particular, Nulsen wanted [...]