REEP is a new software product from Master Group, the company behind Agrimaster, an accounting software for the agricultural market. Master Group has been in business for more than 30 years and has a good market presence throughout Australia. Despite this, it needed to create awareness of REEP as a new product for a wider target audience.
Designed to help small business to do forecasting, cash flow scenarios and budgeting, REEP is not exclusive to the agriculture industry. Master Group hired Lush to develop a brand newsroom strategy to attract a wider market of small business owners, create brand awareness and build a subscriber base for REEP.