Project Description

Paydirt Media is a leading resources news media organisation, which publishes two internationally circulating magazines and organises seven resources conferences across three Australian capital cities.

Paydirt recognised the need to complement their traditional print publication with a digital tablet publication and together partnered with Lush to deliver this. After consideration of Paydirt’s current subscriber base Lush implemented a step by step roll out process. The digital publication now allows Paydirt Media to incorporate rich compelling media in their digital publication including video, interviews, interactive advertising, interactive conference guides and much more.