Brand Newsroom

/Brand Newsroom

About Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.
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16 03, 2016

Brand Newsroom 79: Stop the Sales v Marketing War

By | March 16th, 2016|Categories: Blog, Brand Newsroom, Business, Marketing|Tags: , , , , , |Comments Off on Brand Newsroom 79: Stop the Sales v Marketing War

Sales and marketing are meant to be on the same team, so [...]

9 03, 2016

Brand Newsroom 78: Increase the Mileage on Your Next Press Release

By | March 9th, 2016|Categories: Advertising, Brand Newsroom, Content Marketing, Marketing, Podcast|Tags: , , , |Comments Off on Brand Newsroom 78: Increase the Mileage on Your Next Press Release

The fact that print media is on the decline is not an [...]

2 03, 2016

Brand Newsroom 77: Dos and Don’ts of Influencer Marketing

By | March 2nd, 2016|Categories: Brand Newsroom, Content Marketing, Marketing|Comments Off on Brand Newsroom 77: Dos and Don’ts of Influencer Marketing

As we see the growth of ‘personal brand,’ we are also witnessing [...]

24 02, 2016

Brand Newsroom 76: Jay Baer on Why Praise is Overrated

By | February 24th, 2016|Categories: Brand Newsroom, Content Marketing, Social Media|Comments Off on Brand Newsroom 76: Jay Baer on Why Praise is Overrated

The importance of effective customer service has never wavered. Customers and businesses [...]

17 02, 2016

Brand Newsroom 75: Rand Fishkin Talks SEO

By | February 17th, 2016|Categories: Brand Newsroom, Content Marketing, SEO|Comments Off on Brand Newsroom 75: Rand Fishkin Talks SEO

Search engine optimisation (SEO) is an incredibly valuable marketing practice, and as [...]

10 02, 2016

Brand Newsroom 74: Marketing on a Shoestring Budget

By | February 10th, 2016|Categories: Brand Newsroom, Marketing, Storytelling|Tags: , , |Comments Off on Brand Newsroom 74: Marketing on a Shoestring Budget

Nic Hayes and Sarah Mitchell meet with Chris Frame, the general manager [...]

3 02, 2016

Brand Newsroom 73: Good Storytelling Requires Grit

By | February 3rd, 2016|Categories: Brand Newsroom, Content Marketing, Podcast, Storytelling|Tags: , |Comments Off on Brand Newsroom 73: Good Storytelling Requires Grit

As we tip into a new season for marketing, stepping away from [...]

27 01, 2016

Brand Newsroom 72: Sexism in Advertising

By | January 27th, 2016|Categories: Advertising, Brand Newsroom, Podcast|Tags: , , |Comments Off on Brand Newsroom 72: Sexism in Advertising

This week, after attending the 21st birthday celebration of prominent global advertising [...]

20 01, 2016

Brand Newsroom 71: The Fate of Magazines

By | January 20th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 71: The Fate of Magazines

This week after 44 years of operation, staff at the Australian magazine, [...]

13 01, 2016

Brand Newsroom 70: Content Marketing ROI

By | January 13th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 70: Content Marketing ROI

A common struggle of any content marketer is convincing traditionalists to see [...]