Brand Newsroom

/Brand Newsroom

About Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.
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9 11, 2016

Brand Newsroom 113: Making negativity great again

By | November 9th, 2016|Categories: Brand Newsroom, Marketing, Media, News|Tags: , , , , , , |Comments Off on Brand Newsroom 113: Making negativity great again

It’s Election Day in the United States. We made it. But at [...]

2 11, 2016

Brand Newsroom 112: Is chasing viral content killing trust?

By | November 2nd, 2016|Categories: Brand Newsroom, Social Media|Tags: , , , , |Comments Off on Brand Newsroom 112: Is chasing viral content killing trust?

Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against [...]

26 10, 2016

Brand Newsroom 111: The virtues of controversy and newsjacking

By | October 26th, 2016|Categories: Brand Newsroom, News, Social Media|Tags: , , , , , |Comments Off on Brand Newsroom 111: The virtues of controversy and newsjacking

Australian demographer Bernard Salt caused outrage recently when he suggested millennials could [...]

19 10, 2016

Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

By | October 19th, 2016|Categories: Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five [...]

12 10, 2016

Brand Newsroom 109: Building a Personal Brand

By | October 12th, 2016|Categories: Brand Newsroom|Tags: , |Comments Off on Brand Newsroom 109: Building a Personal Brand

Today Nic Hayes leads a discussion on personal brands. Specifically, how do [...]

5 10, 2016

Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

By | October 5th, 2016|Categories: Brand Newsroom, Content Marketing|Tags: , , |Comments Off on Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

It’s out! The Content Marketing Institute and MarketingProfs B2B “Benchmarks, Budgets and [...]

28 09, 2016

Brand Newsroom 107: Jonathan Crossfield on avoiding epic social media mistakes

By | September 28th, 2016|Categories: Brand Newsroom, Social Media|Tags: , , , , , |Comments Off on Brand Newsroom 107: Jonathan Crossfield on avoiding epic social media mistakes

How do you avoid making epic social media mistakes? The team discusses [...]

21 09, 2016

Brand Newsroom 106: Lessons from the world’s best content marketing projects

By | September 21st, 2016|Categories: Brand Newsroom, Content Marketing|Tags: , , |Comments Off on Brand Newsroom 106: Lessons from the world’s best content marketing projects

Content Marketing World has wrapped up in the U.S. for another year [...]

14 09, 2016

Brand Newsroom 105: The Trump versus Clinton marketing war

By | September 14th, 2016|Categories: Brand Newsroom, Marketing|Tags: , , , |Comments Off on Brand Newsroom 105: The Trump versus Clinton marketing war

The US Presidential race is well and truly under way, with Hillary [...]

7 09, 2016

Brand Newsroom 104: How to pitch to commercial versus public media

By | September 7th, 2016|Categories: Brand Newsroom, Media|Tags: , |Comments Off on Brand Newsroom 104: How to pitch to commercial versus public media

What’s the difference between pitching a story to a commercial broadcaster and [...]